Platforms such as Google AdWords, Yandex, and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we are able to elevate your accounts to the next level. We customize strategy and reporting tailored to your needs and budgets.
Real-time-bidding also commonly known as RTB and real time media buying is another form of online advertisement that allows you to show your ads at the exact moment a person would most likely find that ad useful but on the websites relevant to your clients instead of just on the search in one of the search engines.
The best part is that this form of advertising is substantially cheaper than traditional forms of advertising like Google AdWords and PPC. As a results it will generate cheaper traffic and cheaper leads which of course will instantly affect your ROI.
It does not stop there thou, you are able, once you get the click, to continue re-marketing and re-targeting to the visitor even if they leave your site.
As part of each PPC and RTB advertisement management service campaign, we perform several different tasks:
- Keyword Research and Selection: we perform keyword research regardless if you already have done this, to make sure that your keywords and negative keywords are up to date and give you the max exposure for the lowest prices.
- AD Development: we will write custom and unique creative ads (titles and descriptions) to help maximize your CTR and conversion rates.
- Landing Page Identification and analysis: We identify the best existing destination or recommend improvements to increase your conversion.
- Implement Campaign Tracking: collaborate with your staff to implement tracking codes and pixels to aid in the tracking of your conversions from your marketing campaign.
- PPC/RTB Bid & Auction Management: We provide PPC / RTB management tasks including bid gap monitoring, bid price changes and bid position maintenance.
- Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
- Campaign optimization: We will suggest and implement campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.in short ongoing optimization and A/B Testing
- SEO Ranking Report: We will provide a monthly review and analysis of an search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC Accounts.