China’s Singles’ Day Shopping Will Be Dominated by Mobile Users
The biggest shopping day in the world is about to take action—rapidly approaching. The Single’s Day 2016, which takes place annually on November 11.
Almost 50% of the tested interviewees answered that they will purchase somthing on the single’s day 2016.
One-third of those surveyed said they will make a purchase on Singles’ Day via a desktop or laptop computer.
Shopping will take place overwhelmingly on mobile—alongside the 44% who say they’re going to use mobile apps to buy, 16% said they will conduct purchases on their mobile browser, while 8% plan to use WeChat.
At Alibaba alone, revenues are estimated to grow by 40% this November 11. Kantar and CTR Market Research’s survey sheds light on how much internet users in China plan to spend during the holiday.
Over a third of those surveyed said they plan to spend between RMB500 (about $80) to RMB2,000 (about $320). Only just over 10% said they plan not to participate in Singles’ Day.
Both men and women internet users in China said they plan to buy clothing more than any other product category, according to the survey. Among women, the second most named purchase category was shoes, hats and other accessories. For men, the second slot went to mobile phones and other digital products.